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CPC advertising program

what is CPC?

A method used to determine how much the publisher earns from the banners he put over his site. CPC stands for Cost Per Click and it means the publisher gets paid each time some visitor clicks over the banner.

When should I use CPC?

This program usually works well if you have a targeted traffic and you are using relevant ads. That means you know what your site visitors are looking for, and you are giving them ads that are relevant to them. This will result in what you need, that your site visitors would click on the ads and for that you would earn money. For example if you have, a webmasters site, you know that the people coming to your site are webmasters, and are looking for webmasters stuff! Placing webmasters related stuff over your site would probably interest them and there is a good chance they will click on them, which mean you would earn for their clicks. However placing cooking related ads over a webmasters site, would interest your site visitors a lot less, thus getting a lot less clicks, which means you get less money! Remember placing relevant ads to your site visitors is crucial if you are using CPC program.

How much can I earn with CPC program?

For each click you can get anything between 0.03$ - 8$. It is totally depends on how much the advertiser is willing to pay for each click. In other words How much does the advertiser is wiling to pay for every visitor from your site to his. You should also take under consideration that the average people who visit certain page and eventually does click over the different ads, is around 0.5%-1.5% sometimes higher, sometimes lower (number of people visiting your ads and actually click over the ads is called also CTR- Click Through Rate). Now lets make some calculations. Let's say you are getting about $0.25 per click, and you would like to earn $100 a month. You would have to get around 13 clicks in order to reach about $3-$3.5 per day.

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