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SEO

4. SEO – also known as, Site Engine optimization. In simple words it is how to make your site, more appealing towards Search Engines. Search Engines can produce your site tremendous amounts of traffic. Google alone gets more than 200 million enquiries a day. Think on the amount of traffic you can have only through Google! However as much as it sounds appealing, this may become pretty hard to get even small amounts of traffic out of Search Engines. SEO is not a simple thing to handle, however the profits of doing it right may be unbelievable. Here is our easy to understand 14 steps guide for good SEO:

4.1 One issue per page – If you have 2 subjects to write about, separate them into 2 different pages. If for example you want to write about Pizza making and baking cakes. Write on one page about Pizza making, and write in a different page about the baking cakes.

4.2 Header tags – Use header tags for your paragraph headline. If you go to write a page about Pizza making, your page should look like this:

4.3 Meta tags – Meta tags are written between the HEAD tags of the page. The important Meta tags for SEO are:
Keywords – In which you write the keywords associated with that particular page.
Description – In which you write short description and summery of that particular page.
An example of appropriate Meta tags for a page talking about Pizza making:
<meta name="keywords" content="pizza, good pizza, tasty pizza, pizza making"/>
<meta name="description" content="Making good and tasty Pizza is a delicate procedure. Find out here what you should do and what are the secret ingredients for good Pizza making" />

4.4 Title tag – give proper title for your page. A proper title would be one word or few words related to page content.
An example to an appropriate title, regarding our Pizza making page would be:
<title>Delicious Pizza making</title>

4.5 summarize - All of the above should be connected, related and preferably repeatable. You have to make this process for each and every page over your site.

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